Seneca County Visitor Guide Wins Top Industry Award
CALLICOON, NY – The Seneca County Visitor Guide was recognized with an “Excellence in Tourism Marketing Award – County Effort” by the New York State Tourism Industry Association (NYSTIA) at their annual awards ceremony held on October 20, 2016 in the Catskill Region.
The award honors significant achievement in the planning and implementation of a comprehensive marketing effort that is meant to promote a county destination. Among the named criteria that were evaluated: creativeness, innovation, public and private partnerships, media exposure, website activity and/or consumer response.
The Seneca County Visitor Guide was chosen from a highly competitive field that included several strong nominees among the state’s 62 eligible counties.
Created by the Seneca County Chamber of Commerce and Cindy Harris Studios, along with input from volunteer members of the Chamber’s Tourism Committee and the Seneca County Advisory Committee on Tourism, the official Visitor Guide was released in May 2016.
The guide, entitled “Faces and Stories from the Finger Lakes,” is a full-color, 50-page brochure that highlights many local tourism personalities and businesses found throughout Seneca County’s northern gateway to the Finger Lakes Region. Also included are local and regional maps, as well as links to additional content found exclusively on the Chamber’s tourism website: www.fingerlakesgateway.com.
“We are extremely proud of this publication and grateful to have received this prestigious award,” said Jeff Shipley, President and CEO of the Seneca County Chamber. “While the Chamber staff and its volunteers set out to produce a quality resource for our visitors, their efforts captured something even greater – a lasting testament to our area’s unique assets and rich heritage that local residents can be especially proud of.”
“As the coordinator of the visitor guide project, I am especially proud of how the tourism community came together to make our vision a reality,” said Rick Newman, Destination Marketing Manager for the Chamber. “It is extremely humbling to get such recognition from our industry peers,” he continued.
Newman also noted the significant increase in both online downloads and consumer requests for the publication – with requests coming from across the country and many international locations.
For more information or to request a Seneca County visitor guide, call the Chamber at: (315) 568-2906 or visit www.fingerlakesgateway.com.